What is an Insight?
An Insight is any signal from the world about your product. It might be a complaint from a customer, a pattern you noticed in support tickets, a quote from a user interview, a competitor capability worth tracking, or an internal observation. If it could inform a product decision, it belongs in Insights.
Insights are the starting point of the entire Kansov lifecycle — they feed into Ideas, which inform Goals, which drive Features. Everything starts here.
Creating an Insight
| Field | Description | Required |
|---|---|---|
| Title | A short, descriptive label for the signal | Yes |
| Body | The full detail — quotes, context, what the customer said or did | No |
| Source | Where this signal came from | No |
| Sentiment | Positive / Neutral / Negative / Mixed | No |
| Priority | Critical / High / Medium / Low | No |
| Customer | Link to a B2B customer record | No |
Ways to Create Insights
- Manual entry — click New Insight from the Insights list
- Scratchpad #tags — type
#tag-namein your Scratchpad and an Insight is created inline - Jira sync — Jira issues sync automatically as Insights (admin setup required)
- Browser Extension — capture Insights from any webpage with one click
- Idea Portal submissions — customer or stakeholder ideas submitted via your public portal
AI Features
Similar Insights
When you create a new Insight, Kansov checks for semantically similar existing Insights and suggests that you link or merge them. This prevents your Insight list from filling up with redundant entries.
AI Discovery
The AI Discovery tab automatically clusters your Insights into themes using embeddings and AI reasoning. Rather than reviewing 200 individual data points, you see 8–12 clusters like "Checkout performance complaints" or "Users confused by onboarding step 3". Each cluster can be promoted directly into an Idea.
Insights Copilot
The Copilot tab is a natural language chat interface that reasons over your Insight data. Ask questions like "What are the top 3 pain points in the checkout flow?" or "Which enterprise customers have mentioned API performance issues?"
Focus Panel
Select multiple Insights using the checkbox on each row, then click Focus Panel to get an AI-generated synthesis of just those Insights.
Linking Insights to Customers
Insights can be linked to Customer records. When linked, the customer's name and ARR appear on the Insight for context — enabling revenue-weighted prioritization decisions.